Founded 7 March 1997 • 29+ Years in North West & South West Cameroon

Reviving Communities Through Equity, Empowerment & Peace

The Rural and Urban Grassroots Business Women's Association (RUGBWA) advances gender equality, protects women's and girls' rights, educates adolescents, and fosters peace in Cameroon.

Equality Entrepreneurship Growth
Our History & Journey

18,200+

People reached directly & indirectly (2023-2025)

570+

Girls back to school in Wabane & Alou

SRHR & GBV Outreach

6,000+ Men & Youth Engaged

Transforming mindsets against toxic masculinity across NW & SW Cameroon.

Who We Are

A Journey of Commitment, Resilience & Transformation

Our Vision

A community where gender equality is achieved, women and girls enjoy all their fundamental rights, live in dignity, and have equal opportunities to participate in and contribute to the development of their communities.

Our Mission

To mobilize, empower and strengthen grassroots and urban women, girls, adolescents, men and young people through education, economic and social empowerment, advocacy, capacity development, humanitarian interventions and peacebuilding initiatives.

History & Foundation

Empowering Grassroots Women Since 1997

RUGBWA was rooted in a simple but powerful conviction: no woman or girl should be denied her rights, dignity, or potential because of poverty or gender inequality. Founding leadership observed firsthand how economic dependency left many women vulnerable to domestic abuse, exploitation, and violations of basic rights.

On 7 March 1997, six committed women came together to establish RUGBWA in Bamenda. Registered under the Ministry of Agriculture in 2000 and expanding to Lebialem in 2002, RUGBWA has grown from Common Initiative Groups (CIGs) to implementing World Bank, European Union, and Global Fund backed initiatives.

Key Historical Milestones

  • 1997 Founded in Bamenda on March 7th by 6 visionary women leaders.
  • 2002 Expanded to Lebialem & Relay Office created in Wabane for community health & HIV advocacy.
  • 2007-15 Sponsored ~500 primary school girls in Bamumbu in partnership with Prof. Alan Afuah.
  • 2016+ Strategic renewal under Ms. Nembo Ekong, expanding into WPS/YPS & Humanitarian Peacebuilding.
Hon. Malu Nembo Pauline
Founder

Hon. Malu Nembo Pauline

Seasoned Educationist & Agile Coach

B.Ed in Curriculum Studies & Teaching. Public speaker, trainer, and recipient of several awards from MINPROFF for 29+ years of community service and global human rights advocacy.

Ms. Nembo Ekong
Executive Director

Ms. Nembo Ekong

SGBV Activist & Peace Advocate

Leading RUGBWA’s strategic transformation since 2016, driving feminist initiatives, engaging men/boys as allies, and integrating WPS/YPS peacebuilding across crisis-affected regions.

Pillars of Action

Our Core Thematic Focus Areas

Addressing the root causes of gender inequality, vulnerability, poverty, and exclusion through structured interventions.

1. Gender Equality & SGBV Prevention

Prevention & response to SGBV, ending child/forced marriages, promoting positive masculinity, economic empowerment, and business development starter kits for survivors.

Feminist Outreach

2. Education, Adolescents & SRHR

Girls' educational sponsorships in hard-to-reach areas, Menstrual Hygiene Management (MHM), dignity kit distributions, and Comprehensive Sexuality Education (CSE).

Youth Empowerment

3. Women, Peace & Security (WPS)

Advancing UNSCR 1325 (WPS) & UNSCR 2250 (YPS) agendas, intergenerational peace dialogues, conflict resolution, and non-violent communication workshops.

Peacebuilding

4. Humanitarian Protection & Health

Global Fund GC7 Malaria Control with 35 Community Health Workers in Wabane, HIV/AIDS anti-stigma campaigns, and emergency community relief.

Community Support
Ground Results

Recent Activities & Field Reports

Highlights from our 2023 - 2025 activity documentations in NW & SW Regions.

2023 - 2025 Ongoing

Girls Back To School Campaign

Paid tuition fees and provided school materials for 572+ vulnerable primary school girls across 11 schools in Wabane & Alou Subdivisions (including GS Magha, GS Fomenji, GS Wabane, and GS Fonenge) affected by crisis.

100% Retained in Primary School
Annual Campaign

16 Days of Activism Against GBV

Rallied over 350+ marchers with MINPROFF & UN Women in Santa/Bamenda. Conducted "Digital Safety for Women & Girls" workshops, online social campaigns reaching 4,300+ people, and empowered 22 female GBV survivors with business start-up kits.

#EndGBV #DigitalSafety
Health & Dignity

Menstrual Hygiene & SRHR Outreach

Outreach in Ndza, Bitchoua, and Nwangong. Distributed sanitary kits (reusable/disposable pads, soap, menstrual cycle tracking beads) to 300+ adolescent girls and trained 1,300+ students on bodily autonomy.

Breaking Period Stigma
Global Fund GC7

Malaria Control & Community Health

Coordinated 35 Community Health Workers (CHWs) across Wabane, Bamumbu, and Bechati health areas. CHWs reach at least 350 residents monthly for malaria diagnosis, treatment, and child abuse reporting.

35 Active Field Health Workers
MenEngage Alliance

Engaging Men & Boys as Allies

As Youth Coordinator for MenEngage Cameroon, RUGBWA trained 171 community leaders and 6,000+ men/boys in Bota, Moliwe, Nkwen, and Bambili on ending toxic masculinities and advocating for SRHR.

Positive Masculinity Champions
SHE WINS Project

Youth & Women Peacebuilding

In partnership with Search for Common Ground, trained community leaders on UNSCR 1325 & 2250, hosted intergenerational dialogues, and organized the 6th International Loving Peace Arts Competition for children.

UNSCR 1325 & 2250 Action
Collaborative Ecosystem

Our Trusted Partners & Institutional Supporters

ReachOut Cameroon
Search for Common Ground
MenEngage Cameroon
UN Women / UNFPA
MINPROFF
CHRC Cameroon
SNWOT
Alliance Française
OWED & GIHA
Noble Arts Entertainment
Make a Difference Today

Your Support Transforms Lives in Grassroots Communities

Whether sponsoring a young girl's primary education in Wabane or providing dignifying sanitary kits to adolescents, your contribution goes directly to the field.

Get In Touch

We’d Love to Hear From You

Have questions about our programs, interested in volunteering, or looking to partner with RUGBWA? Send us a message!

Head Office Location

Ndamukong Street, Bamenda, North West Region, Cameroon

Email Address

rugbwa2000@gmail.com

Phone & WhatsApp

+237 675 47 47 13 / +237 674 74 71 34

Send Us a Direct Message